MJB Properties is a real estate agency located in Dubai. Offering a wide range of properties, from regular family homes to luxurious holiday villas, they converse with a diverse audience of people- all the needs of whom are met.

When it comes to real estate, our team understood that conveying emotional value through the content on social media platforms was vital to generating leads- after all, these were people’s future homes, and are considerably large investments that often prove to be difficult to close online.

This was done by highlighting the unique selling points of each property in direct, informative posts that would give people all the information they would need to reach out and make an inquiry. Taking into consideration the prevalence of the demand for luxurious lifestyles in Dubai, the content prioritized modern creatives and visuals.

By utilizing the inbound marketing funnel, our team mapped out our prospects’ journeys to ensure that they were met with the right approach at each stage of finding their perfect property.

Apart from that, in depth research was conducted on the brand’s target audience in order to understand the market a little better. With the use of user segmentation, content was then directed towards audience members deemed most likely to take action- resulting in higher quality leads and an increase in conversions.