The Harvard Real Estate Group is a company that presents American residents with simple and straightforward home-buying options. They see their home-buying business as a resource for building stronger neighborhoods and specialize in working closely with homeowners to provide efficient cash buyouts for their houses, without the need for realtors or repairs.

The phrase “if you build it, they will come” (or essentially, the idea that if you create something great, people will just discover it”) has been proved to be more and more redundant in today’s ultra-competitive market. This is one of the main reasons why we decided to switch up our approach when it came to The Harvard Real Estate Group. To achieve our goal of reaching a highly specific target audience, we embarked on implementing a new marketing methodology- going digital.

By combining digital marketing with what we’ve always done; that is, working closely with directors and the team involved to elevate brand awareness and generate more sales, we were able to expand and create a massive rate of engagement. Within the first month, we have been able to jostle the company on a steady upward stream. This resulted in an improvement in client communication, broader interaction with clients all over the country, and clear positive feedback; particularly when compared to what it was prior to the shift to digital.

While we were always engaged in marketing, this new implementation was the equivalent of turning a new leaf, and it took the form of managing the Harvard Real Estate website as well as its social media channels. This allowed us to effectively look into targeting unique user segments- by making use of tools like the flyway model, to drive the momentum of the company forward. Our long-term goal is to retain what we’ve created so far and to continue our growth trajectory, and keep taking steps forward to propel the company to new heights.