Glory Swim Shop is the leading swimwear retailer in Sri Lanka has held a wide range of highgrade branded swimwear, leisurewear, and fitness equipment since 2005. Apart from that, the company has also been rendering academic support to local swimmers through various methods of sponsorships and has earned its recognized name in the sport.

Glory’s main goals were to generate sales as well as create an engaged online community of swimmers. To do so, they had to first effectively gain recognition from the right buyers with the right content and strategy. Although their unique selling points boosted their position in the industry, they faced periods of stagnancy due to a lack of strategy in the digital marketing of their brand.

Despite working with several other agencies, Glory’s journey in digital marketing did not seem to be one that was progressing, as there was a lack of understanding when it came to the essence of the brand, as well as the kind of strategy needed to reach its goals.

After conducting an in-depth analysis of the industry, competitors and customer base, Our team was able to create a whole new plan for Glory that would strengthen their online presence while generating stable leads.

With this new approach, the Glory social media pages were now updated with constructive content that conveyed their brand values as well as what they had to offer in terms of products. This included a combination of motivational, text-based posts that brought in engagement, as well as promotional posts that would lead people to make purchases.